Vacation Ownership - Timeshare - Industry Report - 2009 Edition

by Mike King

The US vacation ownership industry is growing inspite of the ongoing economic recession. Analysts feel that with the entry of global hotel chains in Asia and Europe, market awareness about timeshares would increase. India and China are expected to be potential targets of vacation ownership developers in the long-term.

The business model of the timeshare industry is quite unique with sales


& marketing expenditure being the largest component of the expenses. Therefore, it is very important for the developer to efficiently manage sales and marketing expenses.

The vacation ownership industry is dominated by large, established vacation ownership operators such as Hilton Grand Vacation Company (Hilton), Marriott Ownership Resorts (Marriott) Starwood Vacation Ownership (Starwood) and Wyndham Vacation Ownership (Wyndham). Wyndham is the largest vacation ownership operator by number of properties, owners, units and revenues.

The report analyzes the global vacation ownership (timeshare) industry. It analyzes the worldwide, US, and UK markets. Apart from providing a competitive landscape of the market, the report also profiles the major timeshare companies, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the timeshare industry.